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The HelloFeed Blog

Playbooks for turning customer love into growth

Strategy, tactics, and product deep-dives on collecting testimonials and running them as ads that actually convert.

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9 articles
Featured · Collection

Hellofeed test

Its going to awesome

DSDivyang Suthar
Jul 4, 2026 · 1 min read
01Ad creativeFrom Testimonial to Ad Creative: A Practical WorkflowA step-by-step workflow for turning a raw customer testimonial into a ready-to-run ad — from collection to the exact export settings that work on Meta and TikTok.Divyang Suthar
3 min read
02ProductTestimonial Licensing and Rights Management: Why It MattersRecording a testimonial and having the right to run it in paid ads are two different things. Here's what a real licensing flow needs to cover — and how HelloFeed builds it into collection itself.Divyang Suthar
3 min read
03StrategyThe money line: why one sentence sells better than a whole testimonialThe 12 seconds that convert are hiding inside a 90-second clip. Here's the framework we use to find the exact moment a prospect decides to buy.Priya Nair
3 min read
04E-CommerceWhy Testimonials Matter for E-Commerce Products92% of shoppers hesitate to buy without reviews. See the conversion data, FTC rules, video vs. text, and where to place testimonials for the biggest lift.HelloFeed Team
16 min read
05social proof strategiesSocial Proof Strategies for SaaS Products That ConvertGrant Bostrom
14 min read
06Written reviewsWritten Reviews vs. Video Testimonials: When to Use EachWritten reviews and video testimonials aren't interchangeable — they win in different places. A practical framework for deciding which to collect, and where to use both.Divyang Suthar
2 min read
07CreatorsWorking With Creators for Authentic Video TestimonialsCreator-sourced testimonials and organic customer testimonials solve different problems. Here's how to decide which you need, and how payouts and licensing differ.Divyang Suthar
2 min read
08IntegrationsEmbedding Testimonials on Your Site: Shopify, Webflow, and WordPressWhere you place a testimonial widget matters more than which platform you're on. A practical guide to embedding testimonials for conversion, with platform-specific notes.Divyang Suthar
2 min read
09Video requestsHow to Get Customers to Actually Record a Video TestimonialThe ask matters less than the friction around it. Here's how magic links, QR codes, and timing change whether a customer actually records a testimonial.Divyang Suthar
2 min read
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